Harness market forces and see business as a powerful partner
Tapping into the power of self-interest and the laws of economics is far more effective than appealing to pure altruism. Great nonprofits find ways to work with markets and help businesses “do well while doing good.”
Ways of leveraging market forces to achieve social change on a grander scale include:
- influencing business practices
- building corporate partnerships
- developing earned-income ventures such as software development and data analysis services for business
We work with pharmacies, online grocers, and healthcare providers to give individuals access to their health, treatment, and diet data. We also work to provide an option for individuals to easily and anonymously share their data with the aggregated data pool to accelerate research.